Nyx's Jumbo Eye pencils were very popular a couple years ago on youtube. Almost everyone had one. Now I feel other companies picked up on that ad they created their own eye pencils. Nyx's Pencils have a wide variety of color selecton. Their most popular one is milk. which Is a great base for making eyeshadows their true color. The consistacy of this product is the best Ive had. They are creamy and they don't cake up. However you need an eye base with this because they crease. That is personally a big problem. I have found other eye pencils that do the same thing and they don't need an eye base. The pigmentation is not great with this product, you need to apply at least 2-3 layers of this product for it to be its true color. Rimmel London came out with a scandal eyes eyeshadow crayon, Victorias Secret had them, not sure if they still have them though, Hard Candy also has a couple, Elf, Covergirl has Shadow Slicks. The point is there are many brands that carry the same product. Nyx's Color selection trumps all of these other ones. However with these new formulations they have built in a primer into some of them. Which is a big plus to the NYX Jumbo eye pencils. Overall I love NYX's Jumbo Eye Pencils. Im unsure of why they are such a big hit other than their fabulous color selections. They are not long lasting ad they crease on their own. To prevent this from happening you need to apply another base. But these are a great addition to any beauty experts collection. Just try the other ones and see if they compare. This product is $4.50. You can find this brand at Ulta, cherryculture.com, and NYX website.
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